Do you need financing to help your business get through a shortfall of cash, or purchase inventory or fixed assets? Debt financing is one option.
Debt financing is money loaned to you or your business, usually by a commercial bank or credit union, for which the lender has a right to earn interest.
Here’s one example of debt financing: using a corporate credit card as a financing solution in your small business.
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Branding, services, promotions, products, pricing, prints, blogs, advertising, research and social media — all of this is marketing. With all the marketing options out there, it can be difficult for small businesses to know what to do. Marketing is a concentrated effort to do push your brand across a variety of platforms and hope that enough makes it through to your customer. Customers need to hear your message several times, so brand, brand, brand!
Find out more below:
Companies are missing a big opportunity – to craft an inspiring corporate narrative.
How do I define narrative? It’s not a story.
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More Marketing Tips for You!
In last month’s newsletter we shared the importance of the Value Proposition – that important component that helps you recognize what value you bring to your customers and why a customer should purchase from you.
So this month, let’s take that value proposition and discuss how you can deliver that message to your customers.
Successful Marketing Tip #1
The challenge with marketing is that it’s not as simple as we think it should be. It’s not just about a few fancy Instagram photos, or some Facebook posts. You’ve got a website? Great! But what is it doing for you? You’ve been putting up flyers or pamphlets around town? Great! But are people really looking at them?
It’s important to look at Marketing as a plan, as a process, and as a strategy. Let’s dive in to the most important component of that plan, shall we?
As StartUp Coach, I will often get asked how to prepare the financials as part of the Business Plan. Where do the numbers come from? How do I determine my sales when I don’t have a crystal ball?
Our StartUp Business Series continues with a look at Financial Forecasting for both the StartUp and for existing businesses trying to forecast for the future.