What’s New


June 1, 2021

More Marketing Tips for You!

In last month’s newsletter we shared the importance of the Value Proposition – that important component that helps you recognize what value you bring to your customers and why a customer should purchase from you.

So this month, let’s take that value proposition and discuss how you can deliver that message to your customers.

Click here to read more.

May 9, 2021

Successful Marketing Tip #1

The challenge with marketing is that it’s not as simple as we think it should be. It’s not just about a few fancy Instagram photos, or some Facebook posts. You’ve got a website? Great! But what is it doing for you? You’ve been putting up flyers or pamphlets around town? Great! But are people really looking at them?

It’s important to look at Marketing as a plan, as a process, and as a strategy. Let’s dive in to the most important component of that plan, shall we?

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March 1, 2021

Financial Forecasting

As StartUp Coach, I will often get asked how to prepare the financials as part of the Business Plan. Where do the numbers come from? How do I determine my sales when I don’t have a crystal ball?

Our StartUp Business Series continues with a look at Financial Forecasting for both the StartUp and for existing businesses trying to forecast for the future.

Click here to read more.